The Role of Advertising in Society
As the global population rises and society becomes more diverse, effective advertising is more important than ever. It allows people to find tailored services in a sea of one-size-fits-all products—for example, salons that cater to black women’s hair—and see themselves reflected in media.
Advertising has benefits for establishing brand awareness, but it’s equally important for a thriving society. Let’s dig deeper.
Advertising and Society
Advertising goes far beyond trying to sell things. Over the course of history, ads have rallied people for causes and have introduced new ideas in society.
Ads also serve as historical documents; one of the best ways to know what people liked in a certain era is to look at the ads that came out then. In short, they give you an accurate glimpse into a society’s tastes and preferences at a given time.
Let’s turn the pages of the history back to the 1960s. This was when the civil rights movement began to pick up momentum. It was at this time that companies started hiring black models in their ads. This played a huge part in making American society more inclusive, since representation goes a long way in bridging divides.
Similarly, ads that came out during World War II focused on sourcing uniforms and boots for men who were busy defending the land. The advertisements also encouraged women at homes to do whatever they could to stitch and sew extra uniforms at home.
How advertising generates employment
The print media, TV, and radio generate revenue with the help of advertisements. Companies pay these communication channels to run their ads. None of these channels would ever last if no advertisements played on them.
Other than that, advertising is a fully-fledged field in its own right. There are innumerable job options for those who have a flair for marketing. Agencies hire designers, content writers, creative executives, artists, painters, script writers, etc. There’s a ton of competition in the space, so it meaningfully contributes to the overall economy and domestic GDP.
Speaking of multicultural advertising, the Hispanic community forms a $9.6 billion strong ad market. If you need help from a multicultural advertising agency that could help you reach out to this segment, get in touch with Go Diversity. We are a certified minority-owned business catering to the diverse markets of the US. Contact us now.
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