Multicultural Marketing Trends in the U.S: 2019 Edition
A leaf from the campaign portfolio of brands like Toyota, Coca Cola, McDonald’s and Wal-Mart will reveal that multicultural marketing done right, yields results. Other companies are catching on the trend and understanding the real potential for going diverse with their marketing strategies.
Know who to target
There is also a greater understanding of what it means to be multicultural. It’s no longer just a buzzword but really an embodiment of a sense of self. For a brand, it’s important not to homogenize its audience and understand the diversification in essence. And then to pinpoint which specific culture or group they want to target. Otherwise, it could lead to a marketing faux pas which can cause backlash for the brand and the business overall.
Not necessary to go all out
Brands are obsessed with causing big splashes, often driven by the motto ‘Go big or go home’. This is not necessarily true, most of the times. It’s more impactful to have a campaign that is geared towards sustainable impact, which can keep repaying itself.
When it comes to having celebrities endorsing the brand, it’s smarter to go and seek out multicultural minds which are tuned to the vision of the brand as well as the trends. This helps the brand to not try keeping up with precedents that have been set by others but to make their own. This is where small scale or micro influencers come in.
Making use of the Smart Phone trend
The target population largely consists of millennials and smart phone usage in this segment is through the roof. They especially use their phones to access social media and engage with their own online communities. Tapping into that is a lucrative option.
Mobile indexing is a must for businesses so they can optimize their websites to be visible on Google. One way to do that is to employ a local multicultural marketing agency to reach out to the relevant audiences. We at GoDiversity can do just that for you with our outreach to the Hispanic community.
The most memorable campaigns are the ones which have caused audiences to form an emotional connection with the brand. The target audience is now largely formed by the millennial generation who are the prime consumers of any media or information being disseminated. They also have the most access to the platforms where brands can engage with them. For a brand to be in tune with the narrative of the millennial is increasingly important.
GoDiversity believes in multicultural campaigning to diverse audiences the right way. Find out more about our successful campaigns on our website.
Comments are closed