How the hospitality industry can reach more Hispanic consumers
Hispanic consumers have younger and rapidly growing populations. There are more than 57.8 million Hispanic Americans in the United States and they all have vastly diverse spending habits. These Hispanics are reported to spend higher in restaurants across midscale and casual dining settings. Many restaurant chains have begun reaching out to Hispanic consumers in dedicated marketing campaigns and Hispanic advertising, but how can your message resonate more effectively with them?
Identify the age bracket of your Hispanic demographic group. Are you looking for the younger millennials between the ages of 20 to 35 or older ones that have retired? The idea is to design messages that work for each market. You can start out by creating a Facebook page that has more Latino centric overtones to them. This strategy makes sense because a large percentage of Hispanic consumers use some kind of social network, whether it is Facebook, Twitter or Instagram.
Using Hispanic language
While you can’t realistically expect all your Hispanic consumers to be able to speak the language, it does help to use some of the more popular phrases to start out, if only to help make them feel more welcome. Hispanic consumers, including both the English dominant speakers and those who speak Spanish, claim they appreciate it when the business tries to communicate with them in Spanish. To make sure your message is more effective, you could hire Spanish staff to help build lasting relationships with your Hispanic consumers.
Designing your restaurant’s slogan
When designing the slogan for your restaurant, you shouldn’t translate it into Spanish with a cookie cutter approach. Slogans lose their original meaning when translated to another language, and any customer centric business model that wants more business will want dedicated Spanish slogans that resonate deeply with Hispanic audiences.
Restaurants and families go hand-in-hand
The average Hispanic household is 37 percent bigger than the U.S average. Families play a very important role in Hispanic culture and no restaurant marketing strategy is complete without intent to reach bigger family groups. Your restaurant and hotel should accommodate large families, this requires integrating a more flexible seating arrangement so you can move tables together should the need arise. Of course this adds to the workload of your staff and consume time, it makes you’re your consumer know that you care enough to spend enough time on them.
To learn how your business can tap into this evolving niche, reach out to GoDiversity today. We are one of the top Hispanic marketing agencies in the United States to help maximize your brand’s growth.
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