Door-Hanger Marketing for Latinos
As reported by CNN, the current number of Latinos in the US is 58.9 million, which makes up 18.3% of the total population. More than a million Hispanics live in 10 major states, including Colorado, Georgia, Illinois, New Jersey, New Mexico, Texas, Arizona and California.
Except for a few 14 countries, the US Hispanic market is the largest in the world, with a 10 percent share in the aggregate buying power in the US. According to the 2016 report, their buying power inflated from $495 billion in 2000 to a staggering $1.4 trillion.
With a market this big and a growth rate that’s this exponential, Latino communities are the goose that lay gold eggs! With their communal bonds and language preferences, they’re a niche community. You need more than a standard strategy to appeal to this market.
This is where door-hanger marketing comes in. This will draw attention to your special offers and increase the response rate on your new products. Here are some tips on how to do it right.
· Appeal To Your Target Audience
If you’re investing in door-hanger marketing, do more than just scratch the surface. Take your marketing plan a step ahead to include other aspects of front-door marketing. Instead of just advertising your free samples online, you could send them to different households in the community.
It’s possible to ignore a digital message but hard to discard a new package lying outside your front door. You’re actually turning your marketing pitch into a hard commodity that delivers value like an asset. And if it’s not possible to deliver goods, you could also slide in discount coupons under the door to attract traffic to your stores!
· Include Relevant Tactics
The Hispanic community is not a homogenous group. How a Cuban buyer responds to your pitch will be different from how a Mexican millennial reacts. Understand and study these differences before designing a plan.
You don’t necessarily have to introduce a new product range for each segment of the Latino community. You could market the same product and the same service to deliver a completely different message.
For instance, if you’re offering new technology to early adopters, you can simply layout its features. But if you’re marketing it to an older Latino group, you need to convince them of its benefits first.
· Use High-Performing Offers and Call to Action
As a final call, you need to inject your marketing plan with a strong call to action. Make sure this part is short, succinct, and impactful. Here are a few examples of effective one-liners:
- Try this free sample.
- Visit our store for a free trial.
- Use this coupon code before it expires.
- Call this number any time for more details.
The key is to make your message clear and direct it towards the intended audience. Make sure you don’t leave any grey areas about the product or service descriptions; the buyers should know what they’re paying for.
If you’re looking for a Hispanic marketing agency in the area, we can help. We’ve been in business for 14 years and we know our way around marketing-related challenges.
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