Sales in the ethnic food market are growing rapidly due to the growth of the multicultural population in the United States. This has led to a change in cooking techniques and innovation in food products.
Shaping Consumer Behavior: 3 Strategies for Effective Digital Media Planning For Multicultural Markets
To advertise to multicultural markets effectively, digital marketers need to have insights into the consumer thought process for every market they want to target. It’s also important to understand that their potential audiences across the globe face different challenges and require different solutions and products altogether to solve them. Their preferences and priorities vary, and their needs and wants change.
The pharmaceutical industry is going through a global transformation due to technological advancements and an increased ability to captivate previously untapped multicultural consumer segments.
The Hispanic community, while a minority, is an important part of the US consumer market. It’s the largest minority group by far; in fact, Mexico is the only country that has a larger Hispanic population. According to Read More
Do you want to maximize the revenue you generate from your product? Make your business a full-fledged brand that enjoys massive popularity? Read More
As the global population rises and society becomes more diverse, effective advertising is more important than ever. It allows people to find tailored services in a sea of one-size-fits-all products—for example, salons that cater to black women’s hair—and see themselves reflected in media. Read More
When it comes to reaching out to younger demographics, marketers heavily rely on social media platforms like Facebook, Pinterest, and YouTube, but ignore an extremely valuable medium to engage with millennials and younger people: Snapchat. Read More