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Se Habla Español: Is the Hispanic Direct Response Growing?
With buying power that exceeds $1 trillion and a population growth that makes up for a large proportion of the entire population, Hispanics are a formidable force.
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Content for the Cultivated Minds: Content Marketing for Millennials
The population of people born between 1981 and 1996-millennials-has eclipsed the number of Baby Boomers in the US. Currently going 75 million strong, this age group nearly accounts for a quarter of the entire population.
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Door-Hanger Marketing for Latinos
As reported by CNN, the current number of Latinos in the US is 58.9 million, which makes up 18.3% of the total population. More than a million Hispanics live in 10 major states, including Colorado, Georgia, Illinois, New Jersey, New Mexico, Texas, Arizona and California.
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5 Tips for Connecting with Hispanic Millennials
The times when you could get your job done by using a stock marketing strategy to reach out to age groups ranging from 18 to 65 are old news. It’s now time to narrow down your marketing techniques and target specific audiences. Hispanic millennials are one such community that’s grabbing the attention of marketing gurus in the US.
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Ethnic Foods Market: How Cross-Cultural Marketing Works in Food Industry
Sales in the ethnic food market are growing rapidly due to the growth of the multicultural population in the United States. This has led to a change in cooking techniques and innovation in food products.
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Shaping Consumer Behavior: 3 Strategies for Effective Digital Media Planning For Multicultural Markets
To advertise to multicultural markets effectively, digital marketers need to have insights into the consumer thought process for every market they want to target. It’s also important to understand that their potential audiences across the globe face different challenges and require different solutions and products altogether to solve them. Their preferences and priorities vary, and their needs and wants change.
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Multicultural Marketing in Pharma: A Competitive Advantage
The pharmaceutical industry is going through a global transformation due to technological advancements and an increased ability to captivate previously untapped multicultural consumer segments.
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Email Marketing VS Direct Mail —Which is More Effective in 2019?
There’s a myth floating around the world of advertising that proclaims the death of email marketing. But it’s more complicated than that. Over the years, email marketing has evolved and transformed into something much more advanced and a lot more effective—direct mailing.
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3 Ways Hispanic Consumers Differ From The Average American Shopper
The Hispanic community, while a minority, is an important part of the US consumer market. It’s the largest minority group by far; in fact, Mexico is the only country that has a larger Hispanic population. According to Read More
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Tracking the Growing FMCG Buying Power of Hispanic Consumers
According to the latest report by Nielsen, 57 million Hispanic people are residents of the United States. In fact, this is the largest Hispanic population in the world after Mexico. Read More
