Tips for attracting Hispanic consumers
Designing effective marketing strategies require a proper understanding of the cultural nuances of the region you are targeting. The world is ethnically diverse. People from different ethnic and cultural backgrounds have their own languages and trends.
This is especially true for United States—a place known as the cultural ‘hotspot’. Depending on your target audience, you will require completely different marketing strategies. This article will discuss Hispanic advertising tips that will attract Hispanic or Spanish speaking consumers in the United States.
Differentiate between important terminologies
The terms Hispanic and Latino are normally used without distinguishing between their actual meanings.
Hispanic refers to people who speak the Spanish language and have ancestors from Spain, Mexico, South America, or Central America. Latinos are people who are from Latin America, which includes Central America, Mexico and South America.
Hispanic community in the U.S.
Before you decide on a marketing strategy, you will have to take into account the regional differences between the dialects and cultures within the Spanish community. For instance, a marketing strategy for Spanish speakers from Spain might not work for Spanish speakers from Mexico.
A social media strategy
Like with the rest of the world, Hispanic consumers are increasingly engaging in online activities. Hence, coming up with a social media strategy is extremely important to attract them. Your consumers will look up the product online and your presence on social media channels. They will want to look at reviews that real consumers left on your product.
The statistics show that the number of Hispanic social network users in the United States will surpass 40 million soon. 18% of Hispanic users are on Twitter. Therefore, it is essential to make this an important part of your overall strategy.
Targeting the mobile base
A targeted survey from the U.S. Census Bureau found that two out of every five Hispanic millennials use internet on their mobile only. They typically spend more than 14 hours per week on their mobile devices to access videos, apps. They also use it for research purposes. It makes sense to make your content strategy mobile friendly if you want to ensure that you don’t miss out on a large chunk of users.
Search engine ads
It is no doubt that the Hispanic market is rising and they are paying more attention to targeted ads than before. In fact, 66% of U.S. Hispanics claim that they look at advertisements— this is 20 percent more than the general population.
To make sure your business appeals to this untapped market, you should hire top Hispanic marketing agencies for maximum impact. Reach out to our team here and find out what your business has been missing out on.
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