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Direct mail marketing campaigns include sending physical advertising materials, such as postcards, brochures, letters and packages to the mailboxes of your targeted audiences.

It’s one of the most effective advertising techniques, with a higher response rate than that for emails, with the figures standing at 4.4% and 0.12%, respectively.

If you’re looking to promote a new product, service or an event for your business, then you can consider incorporating direct mail marketing in your marketing strategy for 2019.

Here’s everything that you need to know about this advertising technique.

Types of Direct Mail Marketing

There are several different types of direct mail marketing materials, and each of them serves a unique purpose to help a business achieve its objectives.

Here are some of the most common types of materials used.

Letters

Letters are the conventional medium of communication. Given their formal nature, letters are essentially used by marketers to convey more serious messages to their audiences.

Newsletter

A newsletter is a bulletin that’s published periodically and is sent only to the people who have subscribed for the service. These usually consist of details and information about the company’s upcoming events.

Packages

Packages contain product samples, catalogs and other marketing materials and are sent to high-value customers of the brand, such as influencers.

Elements of Direct Mail Marketing

Want to create an effective direct mail marketing campaign, incorporate these tips while designing the material.

Eye-Catching Visuals

Whether it’s a letter, package or a newsletter that you’re sending out, you must make sure that they have high-quality and eye-catching images. The colors used should also draw in the readers and persuade them to read the text.

Business Logo and Name

The name and logo of your brand are central to its identity. If you want the receiver to recognize your mail quickly, make sure you include these elements in the material.

Body

You should first have a headline that gives the reader a gist of your message. You can go into details in the body of the message.

CTA

The call-to-action at the bottom needs to be very impactful if you want your reader to become a customer.

Are you looking to hire a Hispanic advertising an11d marketing agency for direct mail marketing for your business? Get in touch with Go Diversity.

We’re one of the top Hispanic advertising agencies in New York with a team of excellent marketers that has a combined experience of 80 years in the multicultural marketing industry.

Contact us here.