The Importance of Video Marketing in the Age of Technology
Videos are a popular medium of interaction used to relay messages because they serve as the perfect combination of auditory and visual sensory experiences.
They effectively help people retain information. Studies have proven that on average, our brain retains visual information with images and sounds more than words and text.
With innovation in technology and the introduction of digital media, businesses can market their products and services using platforms like TV and social media.
Let’s take a look at reasons why business needs to focus on videos and visuals when making their marketing plans and strategies.
Videos Help Customers Understand Products
There are different types of videos that relay messages on diverse topics. Videos can be used to educate customers, interview guests and influencers, provide product reviews and demo videos or conduct live streaming to develop a personal connection with the audience.
Businesses no longer need to sell their products to customers using sales pitches. They require a more holistic approach that focuses on giving them value-based offers.
Use brand videos to design marketing campaigns that help customers understand products. Make instructional style videos using celebrities to give demos.
Recent digital marketing statistics show that 97% of marketers admitted that customers find videos to help them develop a better understanding of their products and services.
A quick internet search can get your customers in touch with the best products in the market. It is up to your videos to convince them to buy products and services through visually stimulating content.
Improved Search Engine Optimization
Research shows that if you add video to your website pages, it will increase your chances of appearing on the front page Google result by 53 times.
Search engines see videos as high-quality content and that is why a solid video can do wonders to optimize SEO. Cisco research shows that by 2021, over 80% of all internet traffic will consist of videos.
However, keep in mind that a video alone will not guarantee the front page on Google search. Incorporate correct keywords, a strong title, and an impressive Meta description to go with the video content.
The HubPost research further reveals that video marketing is being used by 81% of businesses to get their messages out in the world.
Short and unique videos are needed to educate people using storytelling techniques. It must capture the viewer’s attention and keep them entertained for the time period.
You can also incorporate animations and illustrations for a more dynamic video experience.
Cisco research shows that by 2021, live video will account for 13% of the internet traffic.
With Facebook and Instagram live video options, brands can get up-close and personal with their customers from around the world. They show a more intimate glimpse of the people and products that make up the brand.
Videos have shown to outperform other marketing content. Statistics show that videos on website pages can increase conversions by as much as 80%.
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