How to Build Your Social Media Marketing Strategy For 2019
2018 was a whirlwind for the social media marketing industry with the controversy surrounding the Facebook algorithm changes, privacy settings, and newsfeed. On the other hand, Instagram introduced new business features for brands to customize posts and view insights for maximum customer engagement.
With the emerging social media trends changing the marketing game, it’s becoming crucial for brands to focus more of their attention on strategizing how to use these platforms more efficiently.
Let’s take a look at some of the best ways to develop effective social media strategies to let your business be at the top of its game in 2019.
Set Goals That Address Your Biggest Challenges
First things first; ask yourself what you want to achieve through social media marketing. Is it more customers, more endorsements, more engagement, or more sales?
Set attainable goals and work toward designing social media campaigns that increase brand awareness.
Prioritize the quality of the content, above all else, to create and highlight unique selling points for your products and services. Promote content that’s personal and strikes a chord while discussing social problems.
Monitor sales statistics and listen to your audience to create a loyal fan base. The more your customers feel like you listen to their feedback, the more likely they’ll be to return to you.
Research Your Audience
Instead of making assumptions about your audience, use social media analytics and tools to find out exactly what your customer demographics are.
Facebook, Twitter, YouTube, and Instagram have excellent analytical tools to calculate your social media reach and paint a clear picture of the demographics your brand attracts.
If you’re hoping to reach minority communities and ethnic Hispanic audiences, find out exactly what social media channels they prefer using and engage with them through specific hangtags and keywords.
Establish Your Most Important Metrics
Social media metrics are essential to engage with your audience and establish long-lasting relationships with your followers.
Find which hashtags resonate with the viewers, how many shares your campaign videos got, and how many organic comments, likes and tags your brand page received.
Instagram insights, in particular, provide a summary of your brand’s reach with the number of links clicked to track customer response.
Create and Curate Engaging Social Content
Don’t underestimate your target audience. They have a wealth of information at their disposal through the internet and are smart enough to deduce your intentions.
They can easily detect if and when a brand is lying or trying to cover up bad quality with overly promotional content.
Customers are looking for brands that don’t blatantly try to sell products. Instead, they appreciate honesty and a glimpse into the hard work that goes on behind the scenes.
Involve your loyal customers in ad campaigns and present their experiences on your social media channels to attract more customers.
Share user-generated content and reviews on your official social media pages and keep them engaged with prompt replies and comments.
Assess what’s working, which content is attracting more customers, and which social media posts are under the fire.
Involve the help of professionals to keep up with the fast-paced world of social media and design effective marketing content for continuous improvement.
Looking to successfully design social media marketing strategies to capture the diverse multicultural market in the US?
GoDiversity is one of the best Hispanic advertising agencies operating in New York City. As leading Hispanic marketing consultants, we excel at integrated marketing solutions for businesses looking to attract the ethnic audience.
Our innovative campaigns offer end-to-end solutions across major media platforms likes TV, print, radio, direct mail, PR, mobile apps, and social media.
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