Email Marketing VS Direct Mail —Which is More Effective in 2019?
There’s a myth floating around the world of advertising that proclaims the death of email marketing. But it’s more complicated than that. Over the years, email marketing has evolved and transformed into something much more advanced and a lot more effective—direct mailing.
When the market was less saturated with competition and customers were less informed, it was easy to expect them to open their inboxes and click on offer links. But with innovations in digital media promotions and a spike in spamming, a large number of people don’t even bother opening promotional emails.
Even those who do merely skim through them and ignore the internal links that lead to company websites. According to research by Epsilon, click rates have significantly declined in North America, and it’s safe to assume that the situation is the same around the globe.
To help you decide whether or not direct mail marketing is worth a shot, we’ve compiled some benefits that direct mail offers. Have a look!
One of the most prominent advantages of direct mail marketing is that it’s more targeted than other ways of marketing.
Companies purchase the mailing data of only a target consumer segment, and send them direct mails. Imagine opening your mail box and finding a discount coupon from the pet store you typically visit to buy pet supplies. Nifty!
This makes it possible to retain existing customers and captivate potential ones.
People Tend to Sort Through Their Mail Immediately
So if you’re investing money in designing a great advertisement, don’t let it go waste. Use direct email for higher chances of captivating potential customers’ attention.
Direct Mails Are More Personal Than Emails
A lot of emails go to the junk inbox, making it impossible for companies to connect with customers through emails. Even if it’s in the inbox, loading pictures and downloading attachments is a hassle for many people. With the inbox loaded with so many emails, customers fail to see anything special about any one email.
Quite contrary to emails, direct mails are special. As stated by USPS, 69% of people think that direct mails are more personal than receiving emails online.
Would you prefer a physical, well-written thank you note with your name on it or a boring email with an attachment that takes forever to load? You have your answer!
As experts in advertising to the Hispanic market, we also specialize in ethnic direct mail and other effective ways Hispanic direct marketing. For more information about our services, reach out to us today!
Comments are closed