Direct Mail Marketing Strategies Set To Dominate 2019
People working in advertising will agree when we say that the industry is always evolving. There are always new trends emerging which allow marketers to reach customers in different parts of the world.
Furthermore, with the increasing popularity of digital marketing, conventional methods of advertising have become redundant. Brands now have tools like direct mail and social media which they can use to market their products.
Direct Mail Marketing
Conventional advertising can be quite costly. Furthermore, it doesn’t always get companies the results they’re expecting. This is because they don’t really know if they’re reaching their target market.
Metrics might give you some idea of how you’re performing, but they don’t cover every detail.
This is not a problem with direct mail marketing. It revolves around companies identifying their core customers and emailing them advertising material directly. Some examples of this include postcards, discount coupons, and free trial products.
All the data related to customers is available already, and companies can use that to make changes to their marketing strategy accordingly.
Previously, direct mail marketing was limited to emails; however, a lot has changed in the last few years. It’s expected that it’ll continue to evolve in the upcoming years as well. Let’s look at some trends in direct mail marketing that will emerge in 2019:
Increased Focus on Content
Therefore, the only way to grab your customer’s attention is through engaging content. In 2019, there’s expected to be an increased focus on creating partnerships with influencers.
These people have a strong connection with their viewers and by working with them, brands can expand their target market.
Of course that doesn’t mean you shouldn’t engage in direct mails. Just do it in a way that’s engaging for the customers. For example, incorporate the use of post cards or coupons, which highlight your services and help convert leads into sales.
Video Marketing Will Be Popular
It’s estimated that by 2020, videos will account for 85% of the internet traffic. In addition to that, it’ll also become a lot easier for brands that have limited budgets to produce videos.
You can also work with a multicultural advertising agency which can create content that appeals to a diverse segment.
Seamless Cross Channel Experience
Think of all the popular advertising campaigns in history. What are some of the things that all of them have in common? They offer a seamless cross channel experience. It’s also a part of the brand report card and in 2019 it’ll be an important part of direct mail marketing.
Customers will expect brands to communicate the same message via direct mails as well as social media. This may prove to be challenging, which is why your business can benefit by hiring the services of a professional.
Get in touch with us. We’re an ad agency based in New York and have had years of experience, working with multicultural market segments and clients. Market your products to a larger segment today! Contact us at 917-797-6189 to learn more.
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