Content for the Cultivated Minds: Content Marketing for Millennials
The population of people born between 1981 and 1996-millennials-has eclipsed the number of Baby Boomers in the US. Currently going 75 million strong, this age group nearly accounts for a quarter of the entire population.
Needless to say, the millennial generation not only makes up a large cohort of the voting population but also dominates the consumer market. The business community, realizing this fact, is skewed in favor of appeasing their potential buyers!
However, it’s not so easy to target millennial markets with old-fashioned tactics. This generation is much more educated, evolved, culturally inclusive and independent than older generations. Unlike 1968, when American women had a ring on their finger by age 21, only 46% of millennials are married between 25 and 37 years of age.
This shows a drastic change in lifestyle choices and mental development. If you want to target millennials through content, make sure it’s suitable for their cultivated minds.
When it comes to clutter and fluffy content, millennials have zero tolerance for inauthentic marketing material. Almost 84% of millennials don’t trust outdated advertisement techniques. In order to catch their eye, you need to trim all the fat and just leave the meat.
Instead of space-fillers and unnecessary visuals, include these:
- Case Studies: it confirms that the suggested plans have been tested on people before.
- Statistics: nothing works better than quantitative data backing up claims.
- Customer Reviews: honest feedback from old customers is highly reliable.
- Scientific Research: it validates claims with empirical evidence.
- User-Generated Content: this mostly includes hash tags that help boost a movement or a trend.
- Influencers: millennials are generally more attracted to influencers and digital stars. Almost 58 percentwill show a liking for ads by social media celebrities.
Millennials are not blinded by consumerism; they will, and do, appreciate causes that are for some greater good. They’re in fact more willing to do businesses with a company that is affiliated with a charitable cause for humanity or environmental protection. They might even be willing to pay more if the retailer highlights how they’re mission-minded for a social project.
On the flip side, they’ll avoid working with you if you display signs of political or religious radicalism. However, if you feel that your business ideas are better aligned with a specific ideology, go for it. Millennials will respect that.
Relate To Them on Their Terms
A millennial would never want to be explained to, by a business. They don’t appreciate when companies talk at them; they’d prefer if companies talked to them. What this means is that, as a business, you should be open to a two-way conversation with your potential customers.
They value quirkiness and wit, but businesses that try too hard to appear cool fall flat on their face. Millennials can tell if a company is naturally trendy or if it’s trying to appear socially-acceptable to them. Let your brand personality speak for itself, and speak directly to potential customers.
Millennials don’t mind frankness between businesses and buyers. They would highly recommend you to others if you respond quick, stay active on social media, and remember special dates like birthdays.
Doing all this seems easy but it’s really not. You’ll need an expert on your side and we’re ready to help. If you’re looking for the top Latino advertising agency for your millennial targets, call us now.
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