Blog, News
Here’s What Marketers Need to Know When Marketing to Hispanic Millennials
According to the United States Census Bureau, there are more than 57 million Hispanics living in the United States. Of them, 26% are millennials. Read More
Blog, News
Why You Need to Leverage In-App Advertising for Your Mobile Marketing Campaigns
In-application advertising is the buzzword in mobile marketing arena. Where once geo targeting and mobile native advertising platforms dominated, with companies primarily building their mobile marketing campaigns around these strategies, in-app advertising has swiftly replaced them. Read More
News
Facebook Marketing and the Hispanic Audience
We love this quote from Rand Fishkin—the Moz guy:
“The best way to sell something – don’t sell anything. Earn the awareness, respect and trust of those who might buy.” Read More
Blog, News
5 Steps to Launching a Successful DRTV Advertisement Campaign
But first things first…
What is a DRTV advertisement campaign?
DRTV or Direct Response TV campaigns are a type of advertisement campaigns designed to incite consumers/viewers take immediate action after watching the ad by directly contacting the company. Read More
News
Segmenting the U.S Hispanic Market: 4 Groups You’ve Likely Never Heard Of
The U.S Hispanic market is pretty diverse, and to understand this diversity, marketers employ various segmentation strategies to improve the effectiveness of their marketing efforts. Read More
News
Mistakes Multicultural Marketing Mistakes Brands Make
With brands becoming increasingly aware about the importance of diversifying, one of the issues they often face when creating a multicultural marketing strategy is coming up with a compelling storyboard.
Unable to understand the importance of portraying cultural diversity through its core values, many of them fail to empathize with multicultural consumer groups. Read More
News
Why Ethnic Marketing is the Next Gold Rush
Ethnic marketing has taken the world by storm. Many advertising agencies have been focusing on using marketing methods that cater to a larger, more diverse audience. Read More
News
Advertising Channels That Work For Consumers Today
Creating a loyal brand following is not an easy task. Was Rome conquered in one day? No, but with the right strategy and dedication, businesses can quickly jump onto the success wagon. Read More
News
4 Ways Your Business Can Improve Its Direct Marketing Strategy
When organizing a direct mail campaign, you need to start off with a strong plan. Your designs should be attractive set straightforward with clear call-to-action. Your content should be up-to-date, providing complete information of what products or services you provide, and how they apply to your target customers’ needs and preferences.
News
Engage: Hispanics / Speaker
Humberto counts with over 20 years of Advertising and Direct Marketing experience, with clients such as IBM, American Express, AT&T, Microsoft, United States Postal Service, Sears and Citibank. He worked at Ogilvy and Mather serving as Worldwide and Latin America Account Supervisor. Thereafter, He spent four years with Y&R – The Bravo Group, then the largest Hispanic agency in the U.S., where he was responsible for all Direct Marketing to the Diversity Markets. In 2004, he founded Directo Hispano, Inc. – now known as GoDiversity. Since then, GoDiversity has developed Brand and Direct Response Campaigns for AARP, IDT, UTA, Virgin Mobile, CRS, Hartford Insurance, Allied Metro Medical, Checkers, Viva la Pizza, Century, Citibank, RoadRunner, TWC and many more.
Meet Humberto at:
Panel: Finding Scale In The Many Hispanic Markets
Date/Time: September 17, 9:15 AM
Despite the size and unrivaled growth of the U.S. Hispanic population, this segment internal complexity represents a unique challenge to media buyers. One size does not fit all here. Distinguished by different national origins, language choice, generational identity and location, there are many niches within niches here. We ask the most experienced media buyers and planners in the space to map out these many markets, the challenges and opportunities they find here, and how they target these many markets at scale.