News

We love this quote from Rand Fishkin—the Moz guy:

“The best way to sell something – don’t sell anything. Earn the awareness, respect and trust of those who might buy.” Read More

The U.S Hispanic market is pretty diverse, and to understand this diversity, marketers employ various segmentation strategies to improve the effectiveness of their marketing efforts. Read More

With brands becoming increasingly aware about the importance of diversifying, one of the issues they often face when creating a multicultural marketing strategy is coming up with a compelling storyboard.

Unable to understand the importance of portraying cultural diversity through its core values, many of them fail to empathize with multicultural consumer groups. Read More

Ethnic marketing has taken the world by storm. Many advertising agencies have been focusing on using marketing methods that cater to a larger, more diverse audience. Read More

Creating a loyal brand following is not an easy task. Was Rome conquered in one day? No, but with the right strategy and dedication, businesses can quickly jump onto the success wagon. Read More

When organizing a direct mail campaign, you need to start off with a strong plan. Your designs should be attractive set straightforward with clear call-to-action. Your content should be up-to-date, providing complete information of what products or services you provide, and how they apply to your target customers’ needs and preferences.

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Humberto counts with over 20 years of Advertising and Direct Marketing experience, with clients such as IBM, American Express, AT&T, Microsoft, United States Postal Service, Sears and Citibank. He worked at Ogilvy and Mather serving as Worldwide and Latin America Account Supervisor. Thereafter, He spent four years with Y&R – The Bravo Group, then the largest Hispanic agency in the U.S., where he was responsible for all Direct Marketing to the Diversity Markets. In 2004, he founded Directo Hispano, Inc. – now known as GoDiversity. Since then, GoDiversity has developed Brand and Direct Response Campaigns for AARP, IDT, UTA, Virgin Mobile, CRS, Hartford Insurance, Allied Metro Medical, Checkers, Viva la Pizza, Century, Citibank, RoadRunner, TWC and many more.

Meet Humberto at:

Panel: Finding Scale In The Many Hispanic Markets
Date/Time: September 17, 9:15 AM

Despite the size and unrivaled growth of the U.S. Hispanic population, this segment internal complexity represents a unique challenge to media buyers. One size does not fit all here. Distinguished by different national origins, language choice, generational identity and location, there are many niches within niches here. We ask the most experienced media buyers and planners in the space to map out these many markets, the challenges and opportunities they find here, and how they target these many markets at scale.