Multiculturalism isn’t just a buzz word that makes your pitch sound more impressive when shared with consumers, investors, and board members. It’s not something you practice for brownie points; it’s very, very necessary.
In the age of social media, political correctness, and social consciousness, it’s important to be inclusive as businesses. It’s even more important to show that inclusivity and engage wider audiences when expanding operations and prospects.
Understanding consumer behavior is crucial to any marketer’s success, and sometimes you really need to get into the nitty-gritty, to understand their psyche truly. For those targeting specific markets such as the Hispanic demographic, studying your target audience is a game-changer.
Multicultural marketing plays an extremely crucial role for businesses to reach out to their cultural groups.
The buying power of Hispanic consumers is expected to increase to 1.7 trillion US dollars by 2020—and it’s predicted to increase even more in the upcoming years.
Everyone’s talking about digital marketing these days. After all, it’s the most effective way to help brands connect to their audiences. However, it’s easier said than done.
Hispanic buying power is concentrated in markets such as Texas, New Mexico, Florida, Nevada, New York, and New Jersey. Even though the market spans over vast geographical regions, it has maintained certain common consumer preferences. These preferences have been noted in various industries, including the burgeoning food industry.