5 Benefits of Mobile Marketing to Hispanics
Research indicates that among the different racial and ethnic populations in the U.S., Hispanics are the most common mobile internet users.
They beat white mobile users by 9%!
It’s a no-brainer that mobile marketing to Hispanics is bound to increase visibility and reach for your brand. Despite the compelling statistics, some businesses still haven’t started expanding their outreach to Hispanic audiences through cellular means.
If you’ve been on the fence about whether this is a potential avenue you need to tap into, continue reading to find 5 ways mobile marketing to Hispanics can be extremely beneficial in making your brand reach sky-rocketing growth.
1. High Reach
By investing in marketing your brand to one of the biggest audiences in the U.S. through mobile phones—the one medium they use most—you’re automatically doubling and tripling your brand’s reach!
Whether they’re at a coffee shop sipping on some festive pumpkin spice latte or carrying a heap of clothes at H&M, you can trust that they’ll be glued to their phones and engage with your marketing campaign.
2. Cheap, cheap, cheap!
Not only will you get your message across to a wide audience, but you’ll also be able to save a ton of money along the way!
Mobile marketing is one of the cheapest and most effective means of brand promotion. By investing in launching your mobile-friendly campaign to Hispanic audiences online, you’ll ultimately save $$$ that would otherwise be spent on printing, mailing, banners and billboards.
3. Greater Interactivity
Your Hispanic audience is ten times more likely to engage with your message or promotional campaign through their mobile phones. While laptops and other means of communication and media circulation such as print aren’t as user-friendly, mobile phones guarantee interactivity because of their easy, compact and effortless interface.
A great example of this is the voting system employed by Dancing with the Stars, which brilliantly engages nation-wide viewers.
Your advertisement or campaign could include polls to further interact with Hispanic audiences. This will ensure audience reach, engagement and retention which are the three golden rules of smart brand marketing.
4. Creativity Sells
We can’t be the first ones to tell you that creativity sells big time. From Apple’s winning mobile phone marketing visuals and punch lines to Starbucks’ innovative digital strategies, your brand is bound to do better if you get creative with things.
Catch Hispanic mobile users’ attention by creating witty campaigns with trendy Hispanic pop culture references. Since your content is more likely to sell when campaigned through mobile phones, your creativity is more likely to garner attention and positive response through mobile phones.
It’s a guaranteed win-win!
5. Business-Friendly Stats and Insight
Marketing through print media and other non-mobile phone platforms will prevent you from collecting useful stats regarding what works and what doesn’t. Smart mobile phone algorithms can help you determine how well your intended audience reacts to your content, which can prove to be extremely productive in the long run.
You can tailor future promotions accordingly and make changes based on negative feedback as each interaction—good or bad—will be recorded.
Want to learn more about how you can win the multicultural mobile marketing game and have your brand reach new heights? Check out our blog for incredible insight or contact us if you’re ready for a marketing makeover by our experts.
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