Hispanic buying power is concentrated in markets such as Texas, New Mexico, Florida, Nevada, New York, and New Jersey. Even though the market spans over vast geographical regions, it has maintained certain common consumer preferences. These preferences have been noted in various industries, including the burgeoning food industry.
We spend a huge chunk of our day scrolling through social media, consuming content that’s largely part of the current marketing trends. These marketing trends have evolved over time and grown into an industry of their own. From targeted marketing, to influencer marketing and now affiliate marketing, the past few decades have seen a drastic change in how companies market themselves, the kind of brand image they put forward and the products and services they come up with.
You started your business with electric enthusiasm but feel yourself pulling back more and more lately. You feel conflicted. The passion that ignited days of hard work is still there because you do believe in your brand and what it stands for. You believe in what you created but can’t help but feel purposeless and de-motivated each time you glance at those dreaded statistics.