Blog
5 Multicultural Marketing Tips To Grow Your Business in 2019 and Beyond
Over the last few years, multicultural minorities have paved become the largest consumer segment in the US. According to statistics, they have purchasing power that amounts to more than $3.4 trillion, which shows how important it is to embed multiculturalism in your marketing strategy. Read More
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4 Things to Consider Before Hiring a Hispanic Marketing Agency
Developing and executing a marketing campaign to attract Hispanic audiences to your business isn’t easy. You need to create a strategy that’s relevant to their culture, resonates with their values, and showcases their traditions. Read More
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The Cardinal Rules of Social Media Marketing
Statistics show that more than 25% of businesses are using Facebook, to generate sales. Moreover, 40% of companies depend entirely on social media for product sales. Read More
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The Ultimate Guide for Direct Mail Marketing in 2019
Direct mail marketing campaigns include sending physical advertising materials, such as postcards, brochures, letters and packages to the mailboxes of your targeted audiences. Read More
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The US Hispanic Market is Changing. Here’s How
A Claritas report claims that currently there are around 131 million multicultural Americans in the United States. These people make around 37.5% of the U.S. population—Hispanics account for a significant 19.6% of these multicultural Americans Read More