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Over the last few years, multicultural minorities have paved become the largest consumer segment in the US. According to statistics, they have purchasing power that amounts to more than $3.4 trillion, which shows how important it is to embed multiculturalism in your marketing strategy. Read More

Developing and executing a marketing campaign to attract Hispanic audiences to your business isn’t easy. You need to create a strategy that’s relevant to their culture, resonates with their values, and showcases their traditions. Read More

Statistics show that more than 25% of businesses are using Facebook, to generate sales. Moreover, 40% of companies depend entirely on social media for product sales. Read More

Direct mail marketing campaigns include sending physical advertising materials, such as postcards, brochures, letters and packages to the mailboxes of your targeted audiences. Read More

A Claritas report claims that currently there are around 131 million multicultural Americans in the United States. These people make around 37.5% of the U.S. population—Hispanics account for a significant 19.6% of these multicultural Americans Read More