Blog

Multicultural advertising has taken the United States by storm with more and more companies and brands taking this route. Brands have also realized the importance of targeting more multi-dimensional target audiences. The Hispanic population has come under focus since it’s growing rapidly and possesses tremendous buying power. Read More

A leaf from the campaign portfolio of brands like Toyota, Coca Cola, McDonald’s and Wal-Mart will reveal that multicultural marketing done right, yields results. Other companies are catching on the trend and understanding the real potential for going diverse with their marketing strategies. Read More