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Many people think that Public Relations (PR) and advertising are two alternative methods of communicating with customers and the public. This is why, a brand engaged in advertising does not need to utilize PR for communicating its brand message. Read More

If you are planning a content marketing strategy for the Hispanic consumer market, you are probably on the right track. US is now home to the second largest Spanish speaking population in the world, outranked only by Mexico. Read More

A one-size-fits-all approach no longer works in marketing campaigns—especially when you’re dealing with a Hispanic audience. Hispanics make up 17.6% of the US population, which is a pretty sizeable market for any business. Read More

Social media can easily be considered the most powerful marketing tool today. Within a few hours, it can help you reach millions of people, relevant people. Using key analytics, you could reach any individual who would remotely be interested in making a purchase from your brand. Read More

Digital marketing is no longer the shiny new thing. Almost every business, regardless of the niche they cater to, is using digital marketing to get their message across.    Read More