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Cultural Blunders—Where Brands Failed to Translate
As the world becomes increasingly diverse, multicultural marketing is becoming more and important. Brands are exploring some very profitable niches within certain ethnic groups, which is why one size fits all doesn’t work anymore. Read More
Blog
The DACA Emoji And Celebrities Who Are Supporting The DREAMers We Are With You Campaign
A little background…
September 5, 2017. The day the Trump administration officially rescinded the Deferred Action for Childhood Arrivals (DACA) program, leaving more than 800,000 young adults—that came to United States when they were children and made their lives here—facing the prospect of deportation. Read More
Blog
Why US Marketers should be focused on the Hispanic Customers
If your business does not have a marketing strategy to penetrate into the Hispanic market, you are likely missing out on an important niche. Not only are Hispanics providing a very young and dynamic market for businesses to grow into, they show great prospects for the future too. Read More
