Blog, News
Here’s What Marketers Need to Know When Marketing to Hispanic Millennials
According to the United States Census Bureau, there are more than 57 million Hispanics living in the United States. Of them, 26% are millennials. Read More
Blog, News
Why You Need to Leverage In-App Advertising for Your Mobile Marketing Campaigns
In-application advertising is the buzzword in mobile marketing arena. Where once geo targeting and mobile native advertising platforms dominated, with companies primarily building their mobile marketing campaigns around these strategies, in-app advertising has swiftly replaced them. Read More
News
Facebook Marketing and the Hispanic Audience
We love this quote from Rand Fishkin—the Moz guy:
“The best way to sell something – don’t sell anything. Earn the awareness, respect and trust of those who might buy.” Read More
Blog, News
5 Steps to Launching a Successful DRTV Advertisement Campaign
But first things first…
What is a DRTV advertisement campaign?
DRTV or Direct Response TV campaigns are a type of advertisement campaigns designed to incite consumers/viewers take immediate action after watching the ad by directly contacting the company. Read More
Blog
3 Key Insights for Creating a Winning Hispanic Marketing Strategy
Dubbed as “super” consumers, the Hispanic community is gathering increased interest from businesses nationwide.
What’s piquing their interest? Read More
Blog
Online Advertising or TV Advertising – Where are Your Marketing Dollars Best Spent?
Television has long been the great escape from the exhaustions of the day.
And for businesses, it has been the long-standing panacea for promoting and advertising their products. Read More
News
Segmenting the U.S Hispanic Market: 4 Groups You’ve Likely Never Heard Of
The U.S Hispanic market is pretty diverse, and to understand this diversity, marketers employ various segmentation strategies to improve the effectiveness of their marketing efforts. Read More
Blog
5 Reasons to Tap Into The Digital Hispanic Market
Pen in hand, paper on the desk – brainstorming and planning a digital strategy for New Year, are marketers, marketing managers and you, with an analytical zest. Read More
