In-application advertising is the buzzword in mobile marketing arena. Where once geo targeting and mobile native advertising platforms dominated, with companies primarily building their mobile marketing campaigns around these strategies, in-app advertising has swiftly replaced them. Read More
But first things first…
What is a DRTV advertisement campaign?
DRTV or Direct Response TV campaigns are a type of advertisement campaigns designed to incite consumers/viewers take immediate action after watching the ad by directly contacting the company. Read More
Dubbed as “super” consumers, the Hispanic community is gathering increased interest from businesses nationwide.
What’s piquing their interest? Read More
Television has long been the great escape from the exhaustions of the day.
And for businesses, it has been the long-standing panacea for promoting and advertising their products. Read More
The U.S Hispanic market is pretty diverse, and to understand this diversity, marketers employ various segmentation strategies to improve the effectiveness of their marketing efforts. Read More