With brands becoming increasingly aware about the importance of diversifying, one of the issues they often face when creating a multicultural marketing strategy is coming up with a compelling storyboard.
Unable to understand the importance of portraying cultural diversity through its core values, many of them fail to empathize with multicultural consumer groups. Read More
For many people, the thought of forgetting their cultural roots and mother tongue is ridiculous, and preposterous. But for the younger generation, this has become a problem.
When consumer brands focus on catering to one type of culture, they forget about the importance of diversity. In the U.S., many brands focus on nuclear families that speak English, often forgetting that the country is a melting pot of different cultures. Read More