Imagine allocating a few hours of your company’s time to reach out to millions of people in one day! That is exactly the outcome of being “social”. Social media accounts are an indispensable part of any modern business; successful marketers listen in on social conversations to get the information they need to understand and engage with their customers. Read More
It’s easy to get blindsided by the conventional processes of brand building, and forget what marketing is really about—customers. After all, a business’s first and foremost goal is to fulfill customer needs.
However, now that nearly every industrial sector is focused on delivering the same solutions to the same target market, you need to direct your attention toward the customer wants too. Read More
How we maintain a brand has evolved considerably. Businesses are saddled with smaller marketing workforces with higher consumer expectations. Given that managers prefer focusing company’s resources on core operations, the success of advertisement and other marketing elements is left uncertain. Read More
As of the end of last year, the global mobile internet usage rose to 51.3% of overall internet usage. With ease of accessibly, increasing content variety, and lowering data charges, there is no doubt as to why people have started migrating towards mobile for data consumption. Read More